PRIVACY POLICY

Effective Date: 07 August 2026

Introduction

CakeTales respects your privacy and is committed to protecting the personal information of our customers, visitors, and users who interact with our business through our website, WhatsApp Business Platform, RCS messaging services, email communication, and other digital channels.

This Privacy Policy explains how CakeTales collects, uses, processes, stores, shares, and protects personal information when you use our products, services, communication channels, or interact with our business.

CakeTales is a registered business operating under UDYAM-MH-26-0818772 and engaged in the manufacturing of other articles of paper and paperboard. Our registered business address is:

Flat No. 102, Nalini Smruti, Survey Number 125, Manjari Budruk, Lokmangal Colony, Near Z Corner, Pune, Maharashtra – 412307.

This Privacy Policy has been prepared to support responsible data handling practices and align with applicable Indian laws, including applicable provisions relating to information technology, data protection principles, and communication platform requirements of Meta WhatsApp Business Platform and RCS messaging services.

By accessing our services, submitting your information, contacting CakeTales, or opting to receive communication from us, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

CakeTales may collect different categories of information depending on how you interact with our business.

1. Personal Information Provided by Users

When you contact CakeTales, request information, place an inquiry, or communicate with us, we may collect personal details such as:

Full name.
Mobile number.
Email address.
Business details, where applicable.
Delivery or communication address.
Information shared during customer support conversations.
Any other information voluntarily provided by you.

We collect only information that is necessary for providing business services, responding to inquiries, improving customer experience, and maintaining communication records.

2. Device and Technical Information

When you visit our website or interact with our digital communication services, certain technical information may automatically be collected, including:

Device type.
Mobile operating system.
Browser information.
IP address.
Internet service provider information.
Date and time of access.
Website usage information.

This information helps CakeTales maintain security, improve website performance, and understand how users interact with our services.

3. Cookies and Similar Technologies

CakeTales may use cookies and similar technologies to improve website functionality and provide a better user experience.

Cookies may help us:

Remember user preferences.
Improve website navigation.
Analyze website performance.
Understand visitor behavior.
Enhance customer service experience.

Users may manage or disable cookies through their browser settings. Disabling cookies may affect certain website features.

4. WhatsApp and RCS Message Data

When customers communicate with CakeTales through WhatsApp Business Platform, RCS messaging, SMS, email, or other communication channels, we may process information including:

Mobile number.
Messages exchanged.
Customer inquiries.
Product-related communication.
Support requests.
Transaction-related conversations.

CakeTales uses communication data only for legitimate business purposes, customer support, service delivery, and communication management.

Purpose of Data Collection

CakeTales collects and processes personal information for the following purposes:

Providing Services

We use collected information to:

Respond to customer inquiries.
Provide requested information.
Process business requests.
Communicate regarding products and services.
Support customer requirements.

Customer Communication

Information may be used to send:

Service updates.
Inquiry responses.
Transaction-related notifications.
Important business announcements.
Customer support messages.

Improving Business Operations

Collected information helps CakeTales:

Improve customer experience.
Understand customer requirements.
Enhance service quality.
Maintain business records.
Improve communication systems.

Security and Fraud Prevention

Information may be processed to:

Protect against unauthorized activity.
Prevent misuse of services.
Maintain platform security.
Verify customer requests.

Consent for WhatsApp & RCS Data Processing

CakeTales follows responsible communication practices when using WhatsApp Business Platform and RCS messaging services.

By providing your mobile number, contacting CakeTales, submitting an inquiry, or choosing to receive communication from us, you consent to receiving relevant business messages.

These communications may include:

Responses to inquiries.
Customer support messages.
Service-related updates.
Requested information.
Business notifications.

CakeTales does not send unauthorized spam messages or irrelevant promotional communication.

Users may withdraw their consent for marketing communication at any time by contacting CakeTales or using available opt-out options.

Legal Basis for Processing

CakeTales processes personal information based on lawful purposes, including:

Consent

Where required, CakeTales processes information after receiving user consent.

Service Fulfilment

Information may be processed to provide requested services, respond to inquiries, and maintain customer relationships.

Legitimate Business Interests

CakeTales may process information for:

Business improvement.
Customer support.
Security purposes.
Record management.

Legal Compliance

Information may be processed where required to comply with applicable Indian laws, regulations, government requirements, or legal proceedings.

How We Use Collected Data

CakeTales may use collected information for:

Managing customer relationships.
Responding to communication requests.
Providing product information.
Improving services.
Maintaining transaction records.
Sending requested notifications.
Managing WhatsApp and RCS communications.
Preventing fraud and misuse.
Meeting legal obligations.

CakeTales does not sell, rent, or trade customer personal information to unauthorized third parties.

Data Retention & Deletion

CakeTales retains personal information only for the period necessary to fulfill legitimate business purposes.

Information may be retained for:

Customer service records.
Business documentation.
Accounting requirements.
Legal compliance.
Dispute resolution.
Security purposes.

When information is no longer required, CakeTales may securely delete or anonymize such information.

Users may request deletion of their personal information by contacting CakeTales. Certain information may continue to be retained where required by law.

Data Sharing with Third Parties

CakeTales may share limited information with trusted third-party service providers when necessary for business operations.

These may include:

Meta Platforms

For WhatsApp Business Platform communication, certain information may be processed through Meta’s infrastructure according to Meta Business Messaging policies.

Google Services

Where applicable, CakeTales may use Google services for business operations, analytics, communication tools, or security features.

Telecom Operators

For RCS communication delivery, information may be processed through telecom operators and communication service providers.

Service Providers

CakeTales may work with trusted technology providers who assist with:

Website operations.
Communication systems.
Business management tools.
Security services.

CakeTales ensures that third parties process information only for authorized purposes.

Security Measures & Encryption

CakeTales takes reasonable security measures to protect personal information from:

Unauthorized access.
Accidental loss.
Misuse.
Alteration.
Unauthorized disclosure.

Security practices may include:

Restricted access controls.
Secure communication methods.
Authentication procedures.
Confidential handling practices.

While CakeTales takes appropriate precautions, no electronic storage or transmission system can guarantee complete security.

Cookies & Tracking Technologies

CakeTales may use cookies, analytics tools, and similar technologies to improve website functionality.

These technologies may help us understand:

Website visitors.
User preferences.
Navigation patterns.
Service improvements.

Users may control cookie settings through their browser preferences.

Data Transfer & Storage (India-Based)

CakeTales primarily operates and manages customer information within India.

Where third-party platforms are involved, information may be processed according to their applicable privacy policies, security standards, and infrastructure requirements.

CakeTales takes reasonable steps to ensure that personal information is handled responsibly during storage and processing.

User Rights

Subject to applicable Indian laws, users may have the right to:

Access Information

Request details regarding personal information collected and processed by CakeTales.

Correction

Request correction of inaccurate or incomplete information.

Deletion

Request removal of personal information where legally applicable.

Withdrawal of Consent

Withdraw consent for certain communications or processing activities.

Communication Preferences

Request changes regarding marketing or promotional communication preferences.

To exercise these rights, users may contact CakeTales using the details provided below.

Policy for Children

CakeTales does not knowingly collect personal information from children without appropriate consent from parents or legal guardians.

If CakeTales becomes aware that personal information has been collected from a child without appropriate authorization, reasonable steps will be taken to review and delete such information.

Updates to Privacy Policy

CakeTales may update this Privacy Policy periodically to reflect:

Changes in business practices.
Changes in technology.
Legal or regulatory requirements.
Updates to communication platform policies.

Any changes will be published through appropriate channels.

Users are encouraged to review this Privacy Policy periodically.

Governing Law (India)

This Privacy Policy shall be governed and interpreted according to the applicable laws of India.

Any disputes relating to this Privacy Policy shall be subject to the jurisdiction of competent courts located in Maharashtra, India.

Contact Information

Business Name: CakeTales
UDYAM Registration Number: UDYAM-MH-26-0818772
Business Category: Manufacture of Other Articles of Paper and Paperboard

Phone: 9011282002

Email: Caketales03@gmail.com

Address:
Flat No. 102, Nalini Smruti,
Survey Number 125, Manjari Budruk,
Lokmangal Colony, Near Z Corner,
Pune, Maharashtra – 412307

End of Privacy Policy